The Faculty of Management and Social Communication of the Jagiellonian University is holding an interdisciplinary online conference entitled "Turn Over a New Leaf. Innovations, Pseudo-Innovations and Corporate Social Responsibility for the Future".
This conference aims to provide a platform for exchanging viewpoints on different ways of understanding the phenomenon of innovations and how they change the perspective of perceiving the social responsibility of investors and organizations for the future. The participants are invited to exchange their views in three thematic blocks with regard to the challenges of the pandemic we are facing:
1. Ambiguities of the concept of innovation: How do theorists and practitioners define innovations? How do their definitions differ?
2. Criteria and methods for identifying innovations at the stage of decision making about their financing and implementation: How does the (directly or implicitly) assumed definition of innovations determines criteria to asses projects of changes?
3. Responsibility for innovation. How does the hierarchy of values motivate the creators to work on innovations? How does this hierarchy affect investors’ and organizations’ decisions to invest in and implement innovations or to abandon their projects?
Suggested topics for speeches (in English or Polish):
- How is innovation different from pseudo-innovation? Criteria: novelty, effectiveness, usefulness.
- Reinventing the same: cases of pseudo-novelty.
- Harmful innovations: How novelties can make the situation worse. Case studies.
- Innovations and pseudo-innovations in the times of pandemic – case studies.
- Pseudo-innovations in business management - case studies.
- Innovation barriers, which pose the risks of introducing pseudo-innovations: The ways finance, institutional and legal systems, low level of innovative awareness and weak cooperation between the R&D entities hamper the development of innovations.
- The short term profit. Is it the reason for introducing innovations or the motive to create pseudo-innovation?
- Is ethics more important than profit? The roles of social utilitarians and the concept of corporate social responsibility in creating innovation-related activities.
- Artificial intelligence: ethics and algorithmic trading.
- Discussion on current problems of theory and practice development in terms of innovation and CSR practices used in business (e.g. building innovation as exemplified by PGNiG).
- "Brand new" as a slogan of pseudo-innovation through the example of a selected industry (e.g. pharmaceutical industry).
- Polish innovation support system vs the systems in other countries.
- Epidemiological threat as a background for creating innovative solutions.
The registration forms are available at the following links: