Premium Brand is a national research project aimed at discovering which brands are considered to be the best by Poles. This year marks the first time the researchers took into account higher education institutions, and the Jagiellonian University outperformed the competition.
The researchers assessed the reputation of 20 higher education institutions based on 5 key aspects: prestige, references, media coverage, corporate social responsibility, and job opportunities.
Premium Brand is dedicated to supporting the promotional activities of brands and companies of excellent reputation, as it facilitates access to reliable and dependable references. Participation in the project is beneficial in many ways. Firstly, it provides institutions with a detailed report on their brand's status. Secondly, the Premium Brand High Reputation Award constitutes a proof of a brand's reputation. Thirdly, the winners of the award are allowed to use the Premium Brand logo in promotion and marketing.
